Importance of SEO

Why SEO is important

The main key concept of SEO is that, it can target different types of search, i,e,, Local Search Engine Optimization, Image Search Engine Optimization, Video Search Engine Optimization or any Specific Industry based Search Engine Optimization.

Now days, it’s mandatory, if someone launches a new website, the website owner wants that his/her website displays on first page of SERP, or display on above position than his/her competitor website. The Higher it “ranks” on SERP, the more users will visit the website. And this result can be achieved by only using SEO technique and an expert & experienced Search Engine Optimizer.

The motto of any website is to provide right information to the users that visit on website. The problem that arises with maximum website is that, the website owner doesn’t know the search engine protocols or basic functioning of search engine- how search engine works. They use the Black Hat SEO strategy (Explained Below), to rank their website in very less time, and violate the Search Engine rules and protocols, hence results in, Search Engine penalize the website by downgrading the website ranking or blacklisted the website.

Which Methodology to be used for SEO

To display your website on top rankings of SERP, a straight and specific strategy must be implemented, and this strategy can be invented by an expertise team of Search Engine Optimizers, that is familiar to various SEO tools, Search Engine rules and Policies and how they work, and uses best SEO technique.

Legal and safe way to rank your website in first SERP of search engine is White Hat SEO. In white Hat SEO, the Search Engine Optimizers concentrates on both, Search Engine policies as well as User View. Websites that uses White Hat SEO are generally ranked on higher positions on SERP of search engine. Providing the right information and original content to the visitors of website and using the right Meta tags for the website is a part of White Hat SEO.

The other way is Black Hat SEO that only includes the Search engine working and neglects the User view. Black Hat SEO technique only attempts to increase the website rank by disapproving the search engine protocols and rules and involve deception.  For e.g., Extra keyword stuffing in the meta description of website source code is considered as a part of Black Hat SEO strategy that only focuses on placing the website on high ranking positions of search result page because the meta description is only visible for search engine, and doesn’t related to user view, thus by-passing it.

Sometime another strategy is used, called Gray Hat SEO that is combination of both White hat SEO strategy and Black Hat SEO strategy.